I have been looking at a lot of websites of people in the drone industry lately. From archaeologists to drone pilots to building contractors to photographers. I keep coming across the same issues again and again. Here are my six tips for improving your drone business website.
1. Have a Website
I was surprised at the number of drone companies without websites. As well as, those with dead websites.
You have your company on Facebook? Great, it is world’s biggest social network. But it is not totally under your control and things will change. Do you remember Myspace? You shouldn’t rely on solely social media sites.
Your own website will be under your control. You can have it exactly how you want it. It will be on the web for as long as you want it to be and can act as a hub for all your social network profiles.
2. Use a Content Management System
Essentially a Content Management System helps you manage the content on your website. That is your text, images, videos, blog posts and so on. You can easily create new pages without having to mess about with HTML and uploading them.
3. Make your Contact Details Easy to Find
You should have a way to contact you on every page. It can be put in the header or footer of the page. It doesn’t have to be much, just an email or phone number will do.
Have a p that is titled ‘Contact’ or ‘Contact Us’ and have it in your navigation menu. But don’t just have a contact form. List as many ways you have to contact you then your potential customer may choose the one they like.
You can also include extra information. If you’re out in the field flying, you’re not answering your phone. Put that information next to your number. Only take calls 9 am to 5 pm Monday to Friday? Say that. You could even include a map to make it easier to find your office.
I also came across a few images of email addresses. Ideally, they should have a mailto link, or at least be plain text. Then it can be copy/pasted into an email.
If you’re not blogging, you should be. It is good for your business. Don’t just take my word for it. This Forbes article outlines the benefits.
Chances are as drone pilot you will have some stunning aerial photos. Put them on your Blog. Have you gone to an interesting place to work with an interesting company? So blog about it. Just updated your showreel on youtube? Embed the video in a blog post.
A blog will show you are active. It also gives you a place to post new content without having to update your whole site.
Make sure the blog is on your website. You want people to be directed to your website, not a free blogging site. Remember that content management system I mentioned before? Most will allow you to set up a blog.
5. Think about who is Using your Website
Is your business aimed at the general public? ‘Drone’ might be the best term for you to use. Selling auto-pilots to manufacturers? ‘UAV’ (Unmanned Aerial Vehicle) or ‘RPAS’ (Remotely Piloted Air System) might be better choices.
You need to think about what you are offering as a company and what your customer is looking for. A couple looking to get married won’t be looking for ‘drone flight services’ but they may searching for a ‘wedding photography package with aerial photos’.
Think about how your website looks and the text that is on there? Does it convey the message you want it to? Is it easy to find the information you want? Put your feet in the shoes of your customer.
6. Put your Approvals & Accreditations on there.
You have spent time going through the training and getting the required approval from your national regulator. So put that on there.
Be proud, put it somewhere prominent. Let people know you are safe and legal. You should also link back to your National Aviation Authority drone/UAV section. This will make it easier for them to check if they want to. Also, it will help educate them on the safe use of drones. That way we should get fewer airports shut down due to drone misuse if more people are educated.
What Other Things Can I do to Improve my Drone Business Website?
There are plenty of other things you can do to improve your drone business website. But it will mean you learning about website design and building. If you don’t have the time for that you can also contact a web design or marketing company. Make sure you check out some examples of websites they have made before you commit to using one.